Let’s start with Why!

Why Products Need to Change Now

Linear product systems are breaking. Materials are wasted, regulations are tightening, and product lifecycles are out of sync with the climate, resource and market realities of today.

This is a dead-end road.


The traditional “take-make-sell-dispose” model no longer fits a world under pressure. It locks value into short-term use, drives up compliance risk, and ignores the growing demand for transparency, durability, and circularity. What once enabled growth now limits it. Businesses that cling to this linear logic are steering towards obsolescence.

New rules like the EU Deforestation Regulation (EUDR), Ecodesign for Sustainable Products Regulation (ESPR) and the Digital Product Passport (DPP) signal a deep shift: products must become transparent, traceable, durable and circular. It is no longer optional.

Why Most Companies
Struggle to Respond

Many teams want to act – but don’t know how to align strategy, design, compliance and data. Business units, product teams and IT often operate in silos. Sustainability becomes just another burden.

Without a clear plan, progress stalls. Without the right tools, momentum is lost. Without internal alignment, ambition remains ambition.

Why the Twin Transformation Matters

The world doesn’t necessarily need more products. It needs better ones – designed for transparency, longevity, and circularity. But it also needs smarter systems: digital solutions that connect, document, and adapt.

That’s where the twin transformation of products comes in. It’s not just about making products greener. It’s about making them fit for the future – by aligning sustainability and digitalisation across the entire lifecycle.

Because only when these two forces work together – ecology and technology, circularity and connectivity – can we meet the rising expectations from regulators, customers, and our planet.

So, let’s make sure the product-service systems we create today are ready for tomorrow – digital by design, sustainable at heart…

Smarter – data-enabled, automated, and interoperable.

More valuable – aligned to what future customers and regulators actually expect.

Compliant – with evolving regulatory requirements.

Stronger – resilient, scalable, resource-efficient.

Circular – in design & lifecycle.

Trusted – transparent & traceable products and services.

Why Ecoviator

At Ecoviator, we bring a multi-disciplinary, design-led, and technology-powered approach to sustainability challenges – rooted in real-world constraints and built for action. We support organisations that want to move faster and deeper – without losing grip on clarity, feasibility, or internal alignment.

Here’s what makes us different:

Integrated focus on product, technology & business transformation

We support your teams in tackling sustainability across their entire ecosystem – from eco-design and ESPR readiness, to data architecture and DPP implementation, to new circular business models.

Expert in cross-functional collaboration


We work across business silos – connecting sustainability, digital technology & data, product design, and business strategy teams – and helping them create shared direction.

Hands-on expertise with digital tools and data


We guide organisations in selecting and implementing LCA tools, ESG data systems, and responsible workflows that make sustainability more manageable and measurable.

Tailored support, designed around your starting point


Whether you’re just beginning, building internal capability, or scaling efforts globally – we provide the modular services, workshops, and long-term collaboration models to meet you where you are.

What Could This Mean for You?

You’ve seen what sets Ecoviator apart. But what does that mean for your context?

Whether you’re at the beginning of your journey or navigating complex next steps, we’d love to explore where you stand – and how our approach might help you move forward with confidence.

Let’s start a conversation!

Why Ecoviator Was Meant to Be

“With deep roots in business strategy, sustainable innovation, product and service design, and digital technology, I’ve spent over two decades helping organisations navigate complexity and create meaningful change. One thing became increasingly clear: sustainability is not a silo – and digital enablement is key to unlocking the systemic shift we need.

That’s why I founded Ecoviator – to turn experience into impact and help businesses lead the twin transformation of sustainability and digital transformation.”

– Wolfgang Steiner, Founder of Ecoviator

Let’s Talk About What’s Next

Curious how this could apply to your product, team, or business model?

Let’s connect in a free 30-minute intro call – no slides, no commitments, just clarity.

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Why Ecoviator

We created Ecoviator to help organisations navigate the twin transformation of products – where sustainability and digitalisation must align to meet the future head-on.

Not with slides or slogans, but with structure, clarity and hands-on support

Because designing better product-service-systems – circular, compliant, and data-enabled – shouldn’t be overwhelming. It should become the new business as usual.

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